Effectiv, Inc. Privacy Policy
Effectiv Inc. · Last updated: January 8, 2025
Welcome to www.effectivhq.com (the "Site"), owned and operated by Effectiv Inc. ("Effectiv," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect the personal information of visitors and users ("you") who access or use the Effectiv platform and related services (collectively, the "Service" or "Services").
If you do not agree with any part of this Privacy Policy, please discontinue your use of our Site and Services immediately.
1. Introduction
We care deeply about your privacy. This Privacy Policy aims to inform you of how we collect, use, share, and protect your personal data, as well as your rights and choices concerning your information. Please review this document carefully before using the Site or our Services.
2. Data Collection and Processing
2.1 Data Collection Table
| Personal data we collect | Purpose of collecting data | Legal basis for collection and processing |
|---|---|---|
| Name | Provide goods/services; personalize website/email experience; protect our company | User consent |
| Survey responses | Provide self-reported medication-related information to your provider | User consent |
| Email address | Provide goods/services; send emails about goods/services | User consent |
| Address | Provide goods/services | Transaction processing |
| Billing information | Collect payment for goods/services | Transaction processing/contracted purchase |
| Type of business | Improve site experience and offerings | User consent |
2.2 Personal Data We Collect
We may collect and process the following categories of personal data, depending on your interactions with the Site and Service:
- Identification Data: Name, email address, physical address, billing information, business type, self-reported medication-related information and other contact information.
- Transaction Data: Details about payments or purchases you have made if you pay for products or services from the Site.
- Usage Data: Information about how you use our Site or Service, including browsing patterns, page views, and other similar data collected via cookies or similar technologies.
We collect this data to:
- Provide and personalize our products/services.
- Facilitate payment transactions for purchases or services.
- Improve your experience on the Site.
- Protect our company and enforce our policies.
2.3 Data Processing and Third-Party Access
We may share your personal data with trusted third-party processors who assist in operating our business. These partners include:
- Financial transaction processors (e.g., payment gateways)
- Customer service communication platforms
- Contest and survey platforms
- Email communication managers
- Marketing and sales funnel providers
- Website management, design, and programming services
- Analytics services (e.g., Squarespace Analytics)
Each third-party partner has a written agreement with us to ensure they only use the data for purposes consistent with our contractual engagement and this Privacy Policy.
2.4 Legitimate Interests
In certain circumstances, we may rely on our legitimate interests to process your personal information, provided that such processing does not override your rights and freedoms. If you have questions regarding the legal basis on which we collect or process your information, please reach out to us at: hello@effectivhq.com
In addition to the purposes stated above, we may process de-identified and/or anonymized data for business, research, analytics, and product improvement purposes, including licensing or monetization of such data. We ensure that any de-identified data processed in this manner complies with applicable laws, including HIPAA's Safe Harbor or Expert Determination de-identification standards and the California Confidentiality of Medical Information Act (CMIA).
We do not sell, share, or disclose identifiable personal data, including Protected Health Information (PHI), except as permitted under HIPAA, CMIA, an applicable Business Associate Agreement (BAA), and other privacy laws.
2.5 Data Retention and Legal Claims
We retain personal data as long as necessary for the purposes set out in this Privacy Policy or as required by law. If a legal claim arises related to your data, we may store and disclose that information to relevant parties until the matter is resolved.
2.6 Your Rights
You have the following data protection rights:
- Right to Know: You may request details about the personal information we have collected about you in the past 12 months, including the categories of information, the purposes for collection, and any third parties to whom it was disclosed.
- Right to Access: You may request a copy of the specific personal information we have collected about you.
- Right to Delete: You may request that we delete certain personal information we have collected about you, subject to exceptions under applicable law (e.g., compliance with legal obligations).
- Right to Correct: You may request corrections to inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising. If we sell or share de-identified data, such data does not include personally identifiable information and is processed in accordance with applicable laws. However, you may opt out of the sale of your personal information under applicable privacy laws.
- Right to Limit Use of Sensitive Personal Information: You may request that we limit the use or disclosure of your sensitive personal information to purposes permitted by law.
- Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of these rights.
To exercise any of these rights, please contact us at: privacy@geteffectiv.com.
2.7 Right to Withdraw Consent
Where we have collected or processed your personal data based on your consent, you can withdraw that consent at any time. For example, to unsubscribe from our marketing emails, you can click the Unsubscribe link included in every message, or contact us at the above email address.
2.8 International Transfers
Currently, we do not transfer your data outside of the United States. Our servers and data processing activities are located in the U.S.
2.9 Privacy Concerns, Questions, and Complaints
If you have any questions or concerns about how we handle your personal data, please reach out to us at: privacy@geteffectiv.com
If you are located in the EU and believe we have not adequately addressed your concerns, you have the right to submit a complaint to a supervisory authority.
2.10 Data Controller
Representative: Anne Maxson
Effectiv Inc., Box 851, Eagle, ID 83616, United States
Email: privacy@geteffectiv.com
2.11 Cookies and Similar Technologies
We (and our analytics providers) use cookies and other similar tracking technologies to analyze user activity, improve the Site, and track marketing performance. Cookies are small files that a website transfers to your device. You may reject or block most cookies by adjusting your browser settings or responding to cookie consent notices on the Site. However, disabling cookies might affect certain functionality of the Site.
3. For California Residents
3.1 Do Not Track Signals
Pursuant to the California Online Privacy Protection Act (CalOPPA), we disclose that we do not currently honor Do Not Track ("DNT") signals from web browsers or similar mechanisms. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use our Site.
3.2 Sale & Monetization of De-Identified Data
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), de-identified data is not considered personal information if it is permanently stripped of identifying details and is subject to technical and legal safeguards against re-identification. Effectiv may use, license, or sell de-identified data for research, analytics, or commercial purposes. If you have concerns about how your personal data is handled before de-identification, you may exercise your CCPA/CPRA rights as outlined in Section 2.6.
3.3 California Eraser Law
If you are under 18 and reside in California, you have the right to request deletion of certain information you have provided to us. To make such a request, please contact us at: privacy@geteffectiv.com
4. For All Users (Regardless of Location)
4.1 Privacy Policy Modifications and Updates
We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on the Site and, if we have your email, provide you with a minimum of 30 days notice before the change goes into effect. Please review this Privacy Policy periodically, as your continued use of the Site after any update signifies your acceptance of the revised terms.
4.2 Legal Disclosures of Personal Information
We may process, store, and disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to:
- Comply with any applicable legal process, law, or regulation.
- Protect our rights or property.
- Protect the safety of the public or users of the Site, including in exigent circumstances.
4.3 DMCA Disclosures
We comply with the Digital Millennium Copyright Act of 1998 (DMCA). Should we receive a copyright complaint, we may be required to disclose any information we have about the alleged infringer. For further details, please refer to our Terms & Conditions or contact us at privacy@geteffectiv.com.
4.4 Third-Party Websites
We may link to third-party websites or services that we do not operate or control. This Privacy Policy does not apply to those third-party sites. We encourage you to read the privacy policies of any linked third-party websites before providing personal information.
4.5 Sale of Business
If part or all of our business or the Site is sold or transferred, your information may be an asset included in that transaction. You acknowledge and agree that such transfers may occur and are permitted by this Privacy Policy.
5. General Legal Provisions
5.1 Severability
If any provision of this Privacy Policy is determined to be invalid, unlawful, or unenforceable, that provision shall be deemed severable from the remainder of the policy, which will remain valid and enforceable.
5.2 Entire Agreement
This Privacy Policy, along with our Terms & Conditions, constitutes the entire agreement between you and Effectiv Inc. regarding the use of this Site and supersedes all prior agreements, understandings, or representations.
5.3 Governing Law and Jurisdiction
This Privacy Policy and any claim or dispute arising out of or related to this Privacy Policy or your use of the Site shall be governed by the laws of the State of Idaho, USA, without regard to conflict-of-law principles. Any legal action must be brought and conducted in a court located in the State of Idaho, and you consent to the personal jurisdiction of such courts.
5.4 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Effectiv Inc.Attn: Privacy Department
PO Box 851
Eagle, ID 83616, United States
Email: privacy@geteffectiv.com
By using our Site and Service, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.