Effectiv
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Founded by pharmacists

Know how your patients are doing on treatment, between visits.

Effectiv checks in with patients by text or email, a pharmacist reviews what they tell us, and your care team sees the problems that need attention first, before patients stop treatment.

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Needs attention 3 open
  • Critical

    Severe vomiting for 3 days

    Patient P-1042 · Week 6 check-in

  • Urgent

    Missed 2 doses because of cost

    Patient P-0877 · Monthly check-in

  • Routine

    Asked how to store their medication

    Patient P-1210 · Week 2 check-in

Reviewed by an Effectiv clinical pharmacist

The gap between visits

The visit ends. The treatment is just beginning.

Patients leave with a plan and a prescription. What happens next is mostly invisible: until the next appointment, or until they stop showing up.

  • Side effects go unreported. Patients assume they're normal, or don't want to bother anyone.
  • Questions go unanswered. Portals are hard to use, and phone lines are busy.
  • Treatment quietly stops. Cost, side effects and slow results add up, and nobody hears about it in time.
  • Care teams find out too late. By the time a problem surfaces, the patient has often already left.

How it works

Technology to ask. Pharmacists to interpret.

  1. Check in

    Patients get short check-ins by text or email on the schedule you set, with reminders. No app, no password.

  2. Review

    Answers are scored against your program's rules, and a clinical pharmacist reviews what's flagged.

  3. Prioritize

    Your team gets one queue, most urgent first, with the reason for every alert in plain words.

  4. Learn

    A monthly report shows who is staying on treatment, what side effects they have, and how outcomes are trending.

What it looks like

The care team's alert queue. A critical alert for patient PT-00481 is open, showing the reason, the patient's check-in history, the rule that raised it, and a box for care team notes.
Your care team's queue. Every alert shows why it was raised, the patient's check-in history and a place for notes.
A patient check-in on a phone, asking 'Any side effects this week?' with Nausea selected.
What patients see. One question per screen, on any phone.
The pharmacist review queue, listing a critical and an urgent alert awaiting review, with the clinic, patient ID, reason and how long each has waited.
Pharmacist review. Critical and urgent alerts wait in a review queue for an Effectiv clinical pharmacist.
Charts of adherence and side-effect scores by month, with the program median and a comparison to similar clinics.
Measures over time. Adherence and side effects by month, compared with similar clinics.

Screens from the Effectiv platform, shown with synthetic patients.

What you get

Not another dashboard. A service that watches between visits.

Software alone gives your team more to check. Effectiv combines the platform, clinical review and measurement, so your staff spend their time on the patients who need them.

The platform

  • Ready-made programs you can adjust: questions, schedules and alert rules
  • Check-ins by text and email, with automatic reminders
  • Your clinic's name and colors on everything patients see

Clinical review

  • A clinical pharmacist reviews flagged answers
  • Each alert arrives with a clear reason and severity
  • You see who reviewed what, and when

Measurement

  • A monthly clinical insights report
  • Benchmarks against similar clinics
  • Exports to PDF, CSV and Excel

Up and running in weeks. We set up your programs and branding, and import your patients from a spreadsheet.

Built for everyone involved

Easy for patients. Focused for staff. Clear for leadership.

For patients

  • A link by text or email: nothing to download, no password
  • One question per screen, in plain language
  • Stop partway and finish later, even on another device
  • Reply STOP anytime

For your care team

  • One queue, ranked by urgency, updated as answers arrive
  • Early warning when a patient is about to miss a check-in
  • Each patient's answers over time, as a trend

For owners and leadership

  • Retention and medication continuation over time
  • Benchmarks against similar clinics
  • A leadership view that shows totals, never patient records

Who it's for

For any clinic that starts patients on long-term treatment.

Most programs only track whether patients take their medication. Effectiv follows the whole experience: whether it's working, side effects, satisfaction, and the barriers that get in the way.

Weight management and GLP-1

Catch side effects, cost worries and stalled results early, while patients are still on treatment.

Primary care and chronic disease

Monthly check-ins for patients managing several conditions, between scheduled visits.

Community health centers

Social-needs screening alongside clinical check-ins, so barriers like transport and cost are visible.

Women's health and behavioral health

New medications where side effects and early drop-off matter. We build the program with you.

Security and privacy

We sign a Business Associate Agreement with every client.

Patient information is protected by design, not added later. Your data is yours, and only the people you choose can see it.

  • Each clinic's data is kept separate from every other clinic's
  • We collect only what care requires
  • Reports use patient IDs, not names
  • Small groups are hidden in reports so no one can be singled out
  • A full record of who changed what, and when

Who we are

Founded by pharmacists who saw the gap firsthand.

Again and again, we watched treatments get prescribed and then disappear from view. Effectiv exists so care teams can see what happens next.

Anne Maxson, PharmD

Chief Executive Officer

A pharmacist with experience across health systems, long-term care and surgical care, focused on connecting clinicians and patients.

Sabrina Garcia, PharmD

VP, Clinical Services

A board-certified clinical pharmacist with deep expertise in medication adherence and a Master of Business Creation from the University of Utah.

Questions

Common questions

Do patients need to download an app?

No. Patients get a link by text or email and answer in their phone's browser. There's no app and no password.

How much time does it take my staff?

Check-ins and reminders go out automatically, and a pharmacist reviews flagged answers. Your team works from a single queue sorted by urgency, so their time goes to the patients who need follow-up.

Who reviews the alerts?

A clinical pharmacist on the Effectiv team reviews flagged answers. Your care team sees every alert, who reviewed it, and when.

Can we use our own questions?

Yes. Start from a ready-made program and change the questions, schedule and alert rules to match how your clinic works.

How fast can we get started?

It depends on your setup, but most clinics can be up and running in a few weeks. We set up your programs and branding, and import your patients from a spreadsheet. The longest step is usually registering text messaging with the phone carriers (A2P 10DLC registration), which is required before check-ins can go out by text.

Is patient data protected?

Yes. We sign a Business Associate Agreement with every client, keep each clinic's data separate, and collect only what care requires.

See what's happening between your patients' visits.

Book a 30-minute call. We'll look at how you follow up with patients today and show you Effectiv with a program like yours.

Book a demo

Prefer email? hello@effectivhq.com